THE BIGGER PICTURE
The lowest starting rent is not always the lowest occupancy cost, and the highest quoted rent is not always the strongest landlord outcome. Quoin structures rent comparisons around the components of a deal so brokers, owners, and occupiers can identify which terms drive the difference. Connect the conclusion to its inputs, definitions, and original observations.
Put the comparison on a consistent basis
Align the area measure, currency, payment period, term, and expense treatment. Distinguish asking terms from executed lease evidence. Comparable economics begin with a shared definition of what is included in the number.
See the contribution of concessions
Review free rent, improvement allowances, escalation schedules, and other recorded incentives. Identify assumptions required to compare cash flows. An effective rent calculation should be traceable to the inputs and methodology rather than appearing as a self-explanatory field.
Understand the competitive position
Compare relevant buildings, deal dates, sizes, and terms. Explain where the comparison population is narrow or an input is missing. Use the result to frame negotiation questions and alternatives rather than suggest a single rent is appropriate for every requirement.
Show the basis of the benchmark
An assessed value or recorded sale cannot substitute for rent evidence. Explain the origin of rental observations, the period, the comparable population, and whether terms are asking or executed. Keep calculations reproducible and disclose when the available set is too thin for a useful inference.
YOUR RESEARCH AGENDA
Select leases relevant to the subject requirement.
Normalize units, term, and expense definitions.
Compare the contribution of recorded concessions.
Review sensitivity to assumptions and missing inputs.
GO A LEVEL DEEPER
Questions worth asking.
Can asking and achieved rents be combined?+
They can be viewed together if clearly distinguished, but should not be silently pooled into one measure of completed lease economics.
Is effective rent the same as total occupancy cost?+
Not necessarily. Occupancy costs can include operating expenses, fit-out, moving, and other items outside the definition used for an effective-rent calculation.
